12/20/2016

ADV - partners with Go To AdTech - the first startup contest focused on media, marketing, and advertising

ADV holding that includes over 40 communication agencies will become a co-organizer of Go To AdTech - the first startup contest focused on media, marketing, and advertising.

ADV - partners with Go To AdTech - the first startup contest focused on media, marketing, and advertising

Selected companies will get a chance to launch pilot projects with ADV agencies. Top 3 projects will be awarded grants of 250k rubles for the first place and 150k and 100k for the runner-ups.

Go To AdTech competition launched in November 2016, is also backed by Untitled Ventures fund that will offer an investment of $100k to the winner. Over 100 projects have already submitted their applications. However, since the corporate partner was announced, organizers have decided to extend the application period until January 2017. The main organizer of the contest is the GoTech found.

ADV Board of Directors Chairman, Dmitriy Korobkov shares about contest goals: “For ADV this partnership with Go To AdTech is an opportunity to support new solutions and introduce them to the market. For contest participants, it is a chance to test their tech and business hypothesis at a real market with real client-base while having a support of an experienced partner. It also allows them to attract investment that will allow to finalize successful tech solutions and take them to the next level”.

The nomination is designed for IT-startups that are focused on media, marketing, and advertising:

  • Analytics and Big Data
  • User Identification
  • Geofencing
  • Content Personalisation and Native advertising
  • Brand Safety
  • Advertising Campaigns Viewability
  • AR and VR Solutions in marketing
  • Machine learning and machine intellect
  • New media and new advertising channels
  • New models of user engagement

Applications are open until 31 January, 2017 at www.gotech.vc/adtech. Contest jury board consists of Dmitriy Kolobkov, Kirill Korobeinikov - ADV СEO; Igor Lutz - The Untitled Ventures and ADV clients representatives from advertising, telecom, retail, FMCG and financial sectors.

20 applicants will be shortlisted to take part in the education program. Upon completion of the program, 10 projects will be selected to participate in pitch-session on March 1, 2017.

Partners

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